If you're so much as considering getting a fake tree for Christmas this year, you had better be damn sure not to mention it in front of this guy.
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On Monday, 21-year-old Madison Napoli took to Twitter to share a spectacular insight into her family's festive home life.
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Here's the video, in all its glory:
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Have you ever seen a man so impressively unimpressed?
At this stage the dad's reaction is rapidly entering meme territory.
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People simply couldn't get enough of him.
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The best part?
The whole thing had a happy ending.
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Truly a Christmas story for the ages.
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